Protect What Matters

At our core, we believe insurance should never feel generic. Your life, your business, and your future deserve coverage designed specifically for your needs—not a one-size-fits-all approach. That’s why we take the time to understand what matters most to you, offering personalized insurance strategies that provide clarity, confidence, and long-term protection.

From safeguarding your family to securing your assets and preparing for the unexpected, we deliver solutions that evolve as you do. With expert guidance, transparent support, and a commitment to exceptional service, we make it easy to stay protected—today, tomorrow, and beyond.

Florida Specialist
Ohio Specialist
Andrew Choi NPN: 17975696
Jacob Kelly NPN: 17578072

Our Mission

Led by Jacob Kelly and Andrew Choi, we combine real-world experience, genuine care, and a commitment to excellence to guide individuals, families, and businesses toward smarter, more secure futures. We believe in clarity, transparency, and tailored protection—ensuring every client feels supported, understood, and confidently prepared for life’s unexpected moments.

Our vision

Together, Jacob and Andrew are committed to building a future where every professional has access to expert guidance, simplified coverage options, and strategies that grow with them over time. We strive to become a leading name in personalized protection—empowering our community to thrive with confidence, knowing they’re backed by a team that’s dedicated to protecting what matters.

Secure What Matters

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Our team

Our strength lies in our individuality. Set up by Esther Bryce, the team strives to bring in the best talent in various fields, from architecture to interior design and sales.

woman wearing black scoop-neck long-sleeved shirt
woman wearing black scoop-neck long-sleeved shirt
Esther Bryce

Founder / Interior designer

woman in black blazer with brown hair
woman in black blazer with brown hair
Lianne Wilson

Broker

man standing near white wall
man standing near white wall
Jaden Smith

Architect

woman smiling wearing denim jacket
woman smiling wearing denim jacket
Jessica Kim

Photographer